The IOWA DOT uses Taylor Swift lyrics to spread messages to drivers.

The IOWA DOT uses Taylor Swift lyrics to spread messages to drivers. 

Posted: 7:43 am Wednesday, October 4th, 2017

By Staff

The Iowa Department of Transportation is #1 at getting drivers to stay off the phone, and they’re doing it in the best way possible.

The Iowa DOT is using Taylor Swift lyrics from “Look What You Made Me Do” to keep drivers off of their phones.

Iowa drivers absolutely loved DOT’s efforts to capture their attention.

Iowa road signs for the WIN.

A post shared by Pattimurin (@pattimurin) on

Naturally, the DOT tactics made me people take out their phones and take pictures of the signs. So did it work, who knows…but at least it made drivers laugh!

This isn’t the first time the Iowa DOT used pop culture to capture driver attention. When PokemonGO came out, this was the DOT”s new sign:

We can’t wait to see what lyrics they’ll use next!

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