Imagine having the FDA take “love” off your product’s label? That’s what happened to this Massachusetts bakery that listed “love” as an ingredient in their granola.
Nashoba Brook Bakery, located in Concord, felt the power of the Food and Drug Administration after they were told to take “love” off of their list of ingredients in their Nashoba Granola. The FDA stated in a letter to Nashoba that ingredients “must be listed by their common or usual name.”
The FDA continued to say that, “Love” is not a common or usual name of an ingredient, and is considered to be intervening material because it is not part of the common or usual name of the ingredient.”
Nashoba Brook Bakery CEO, John Gates, said that their company will fully comply with the FDA’s request even though they’re upset about the situation. “It taps this feeling that a lot of Americans have that there are ways in which the government can overreach, and it seems kind of silly.”
Nashoba Brook co-owner and chief baker Stuart Witt said that the company has been putting “love” on the label since their opening 20 years ago because it goes into everything they do.
Seriously, who takes putting “love” on an ingredient label that literally?